About
Helping Businesses Grow
About Brian Peddie.
Who is Brian Peddie
Who I Am
My path combines technical depth with real-world execution. I earned a Ph.D. in Agricultural & Biological Engineering from the University of Florida, with coursework equivalent to an MBA focused on operations, strategy, and commercialization. This foundation gives me a first-principles approach to the messy, high-stakes challenges founders face when scaling businesses in the the heavily regulated healthcare sector.
I previously served as COO of GovLogi, specializing in government contracting, public-private partnerships, and procurement strategy for healthcare innovators. Earlier roles at Academy Medical and Aon sharpened my expertise in healthcare operations, finance, insurance, and risk management. These experiences taught me how to design lean systems that reduce burn while creating the structure investors and teams need to grow confidently.
Recently, I served as CEO of Access Pediatric, a virtual-first pediatric telehealth platform built to expand access for children and families who have historically been left behind. This ongoing operational role keeped me grounded in the daily realities of virtual care that included clinical workflows, patient acquisition, payer strategy, regulatory navigation, and technology implementation.
150+ Businesses
Extensive hands-on experience guiding companies through operational challenges and growth execution across multiple industries and stages.
1-3 years
Not a short-term consultant. Partners with companies for the long haul, staying engaged until they achieve their next major milestone (funding round, market expansion, profitability inflection, or exit readiness).
In the field
The throughline behind the work
These photos add texture to the operating story: formal leadership, public-sector navigation, quiet desk work, global perspective, and the habit of looking at systems from more than one altitude.
My Values
The Values Behind Brian Peddie
My approach to leadership is grounded in four principles: integrity, curiosity, service, and execution. These values guide how I build organizations, mentor entrepreneurs, and navigate complex challenges: earning trust, learning before leading, serving the people closest to the work, and turning ideas into durable results.
Integrity earns trust
Transparency, accountability, and straight talk so teams and partners know where they stand.
Curiosity fuels better answers
Sharper questions, system-level thinking, and openness to better models before deciding what to build.
Service keeps work grounded
Strategy grounded in the people it affects: patients, operators, clinicians, customers, and teams.
Why me
How I create value for founders
Growth-stage founders often reach a point where the business needs executive judgment before it can responsibly support another full-time C-suite hire. I step into that gap as a fractional operator: translating ambition into cadence, clarifying the next constraint, and helping the team use limited capital where it can compound.
I create operating cadence
I help turn founder urgency into weekly decision rhythms, accountability loops, and practical operating systems the team can actually use.
I protect runway
I look for the moves that reduce burn, remove wasted effort, and let scarce startup capital support the activities most likely to unlock growth.
I sharpen commercialization
I help connect product, customer, payer, partner, and procurement realities so growth plans become executable instead of theoretical.
I make the story investable
I translate messy operating reality into metrics, milestones, narratives, and plans that investors, boards, and internal teams can understand.
I give founders leverage
I absorb the operating ambiguity that slows founders down, helping them focus on customers, capital, team, and the highest-leverage decisions.
I align around shared upside
Like the pricing page describes, the best relationships are structured so the economics reflect risk, contribution, cash reality, and measurable value creation.
FAQs
I Have the Answers You’re Looking For
Quick answers to common questions for fractional hires.
Are you an investor?
What services does Brian Peddie offer as a fractional COO for healthtech startups?
What experience and qualifications does Brian Peddie bring to scaling digital health ventures?
How can working with Brian Peddie help my growth-stage HealthTech startup scale more efficiently?
How do I contact Brian Peddie or get started with fractional COO support?